This print advertisement for 'Mr. Curtain,' a Thailand-based coverings company, is completely shocking in an impressively understated way.
Depicting the importance of privacy in a provocative manner, the ads depict some very sensual happenings beneath the coverage of opaque blankets. No bodies are quite visible, but viewers can easily understand the message behind the campaign. Along with the apparently very figures is the brand's slogan, "Keep Your Privacy," which couldn't be more related to the implied situation in the ad. This is a fabulous example of advertising that has a huge impact on viewers without a lot of noise or distraction.
Extremely to the point and though provocative, this print ad is not in-your-face. Instead, this content causes viewers to feel like their part of an inside joke, and specifically, one that's very private.
Stats for Sneakily Naughty Campaigns
Trending: Older & Average
Research: 1,813 clicks in 201 w
Interest: 1.3 minutes
Concept: Mr. Curtain
Related: 57 examples / 44 photos
Segment: Females, 18-55
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