Mr. Clean Magic Eraser Now Comes in Two New Ultra Formats
Michael Hemsworth — April 10, 2024 — Lifestyle
Mr. Clean Magic Eraser is focused on elevating convenience and efficacy with its new iterations that aim to help consumers reduce the amount of time they spend dealing with tough messes.
The new products include the Mr. Clean Magic Eraser Ultra Foamy and Ultra Thick, which are each suitable for tackling the demands of different messes. The Ultra Foamy eraser is reported by the brand to reduce scrubbing by as much as 95% and features Dawn soap in the mix to further help with mess cleaning. The Ultra Thick version is rated to be 60% thicker than the original version and will last up to seven-times longer for greater value when tackling heavy-duty cleaning.
Senior Brand Director, Procter & Gamble Natalie Tech spoke on the new Mr. Clean Magic Erasers saying, "Both Ultra Foamy and Ultra Thick were carefully designed to address what people desire most in their cleaning routine – Simple products that make cleaning even the toughest messes possible and last until the job is done. Mr. Clean is an iconic brand, and we task ourselves every day to improve our products. We’re excited to bring our new Ultra Foamy and Ultra Thick Magic Erasers to consumers, so they can tackle their toughest messes and clean with more magic than ever.”
The new products include the Mr. Clean Magic Eraser Ultra Foamy and Ultra Thick, which are each suitable for tackling the demands of different messes. The Ultra Foamy eraser is reported by the brand to reduce scrubbing by as much as 95% and features Dawn soap in the mix to further help with mess cleaning. The Ultra Thick version is rated to be 60% thicker than the original version and will last up to seven-times longer for greater value when tackling heavy-duty cleaning.
Senior Brand Director, Procter & Gamble Natalie Tech spoke on the new Mr. Clean Magic Erasers saying, "Both Ultra Foamy and Ultra Thick were carefully designed to address what people desire most in their cleaning routine – Simple products that make cleaning even the toughest messes possible and last until the job is done. Mr. Clean is an iconic brand, and we task ourselves every day to improve our products. We’re excited to bring our new Ultra Foamy and Ultra Thick Magic Erasers to consumers, so they can tackle their toughest messes and clean with more magic than ever.”
Trend Themes
1. Enhanced Cleaning Solutions - Mr. Clean Magic Eraser introduces Ultra Foamy and Ultra Thick formats to reduce scrubbing time and increase efficacy for consumers dealing with tough messes.
2. Long-lasting Cleaning Products - The Ultra Thick version of Mr. Clean Magic Eraser promises to be 60% thicker and last up to seven times longer than the original, providing greater value for heavy-duty cleaning tasks.
3. Elevated Cleaning Product Design - The focus on simplicity and effectiveness in the design of the new Mr. Clean Magic Erasers caters to consumers' desire for easy-to-use products that deliver exceptional cleaning results.
Industry Implications
1. Household Cleaning Products - The innovations in Mr. Clean Magic Eraser's new Ultra formats present opportunities for the household cleaning products industry to develop more efficient and convenient solutions for consumers.
2. Cleaning Supplies Manufacturing - Manufacturers in the cleaning supplies industry can explore disruptive innovation opportunities by creating longer-lasting and more effective cleaning products similar to Mr. Clean Magic Eraser Ultra Thick.
3. Consumer Goods Retail - The introduction of Mr. Clean Magic Eraser's enhanced cleaning solutions calls for retailers in the consumer goods industry to align their product offerings with the growing demand for innovative and high-performing cleaning products.
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