Skulley is a little creepy, but has a sensitive side, as she likes fresh organic apples, brains, and walks on the beach.
The only situation I can think of to buy this Zombie Pony is as a punishment to your child. A little girl will most certainly have nightmares if she were to receive Skulley as a gift.
Implications - Consumers are constantly looking for products which will set them apart from their peers. This is due to the North American social mentality that individualism trumps conformity. Corporations looking to offer consumers the feeling of exclusivity can employ a similar tactic to this My Little Zombie Pony example and utilize macabre design aesthetics in their wares.