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Colossal Carton Campaigns

Moove Milk Grabs Attention With 3 Meter High Boxes

 

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Ben Wallington
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For once it wasn’t just the skyscrapers towering over the people of Sydney’s CBD. It was four giant milk cartons at some of the busiest locations in Australia.
Advertising agency BMF has created a campaign for National Foods Limited surrounding the relaunch of Moove Flavoured Milk. The cartons have already visited many key locations down under. Being 3.3 meters tall, the line “Flavour That’ll Moove You” certainly rings true.

The cartons even resulted in spectators getting photos as if they were an attraction in Sydney’s famous landmark collection. Check out the gallery and the video to get a taste of these massive milk cartons.


 Score:
4.1
Peaked and Mild
2,031 Clicks in
31 w 5 d 10 hr 26 min
Pub: Jul 2, 09

REFERENCES
easysigns.au

TAGS
architecture art branding design marketing

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Colossal Carton Campaigns or comment about Moove Milk Grabs Attention With 3 Meter High Boxes.

Andrew Robichaud on Jul 2, 09  1,065 Trends   326 Comments
They're so big. If only they were filled with the milk. You really can't win them all.
Andrew Robichaud on Jul 2, 09  1,065 Trends   326 Comments 0


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