Moove Milk Grabs Attention With 3 Meter High Boxes

By: Ben Wallington - Published: Jul 2, 2009 • References:
For once it wasn’t just the skyscrapers towering over the people of Sydney’s CBD. It was four giant milk cartons at some of the busiest locations in Australia.

Advertising agency BMF has created a campaign for National Foods Limited surrounding the relaunch of Moove Flavoured Milk. The cartons have already visited many key locations down under. Being 3.3 meters tall, the line "Flavour That’ll Moove You" certainly rings true.

The cartons even resulted in spectators getting photos as if they were an attraction in Sydney’s famous landmark collection. Check out the gallery and the video to get a taste of these massive milk cartons. Stats for Colossal Carton Campaigns Trending: Older & Average
Research: 4,822 clicks in 360 w
Interest: > 3 minutes
Concept: Colossal Carton Campaigns
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
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