The Moody & Farrel SS13 Campaign Showcases Hand Woven Hats

By: Meghan Young - Published: Feb 15, 2013 • References: madameperipetie & trendland
London-based photographer and art director Madame Peripetie brings her surreal sense of creativity to the Moody & Farrel SS13 ad campaign. Nevertheless, it is much more tame than her typical photoshoots so as to better capture the identity of the brand rather than her own tastes.

Comprised of dramatic portraits, the Moody & Farrel SS13 ad campaign showcases the millinery designs for the upcoming season in what at first appears to be a traditional way. Nevertheless, the focus on anonymity created by creatively styled hair as well as the use of strange points of red light adds a quirky touch to the photoshoot. Visually striking, the braids accentuate the hand woven details of the headpieces. The hairstyles and dewy skin were created by Marina Keri. Stats for Dramatically Dewy Ads Trending: Older & Buzzing
Research: 6,521 clicks in 171 w
Interest: 2.6 minutes
Concept: Moody & Farrel SS13
Related: 90 examples / 69 photos
Segment: Females, 18-55+
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