The Water Cube in Beijing Was Transformed to Reflect China's Mood

By: Alexander Lam - Published: Jun 30, 2013 • References: & psfk
Reflecting the mood in China, the Water Cube in Beijing was transformed into a giant mood building called the 'Nature and Man in Rhapsody of Light at the Water Cube.' Using data from social media platform Sina Weibo, the cube changes colors along with the nation's sentiments.

As citizens collectively express different emotions, the cube changes colors. While posts on Sina Weibo change in tone, so does the Water Cube. As a result, spectators can gauge how their fellow countrymen are feeling just by looking at the Building.

Developed by artist Jennifer Wen Ma and designer Zheng Jianwei, the installation runs using custom code. Software aggregates the emoticons posted on Sina Weibo in order to determine mood. Stats for Morphing Mood Buildings Trending: Older & Warm
Research: 3,032 clicks in 151 w
Interest: 1 minutes
Concept: Mood Building
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Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: aquarium-like structures, social media street sign ads, and beijing national aquatics center.