Monster Energy Announces a New Apex Legends Tournament
Kanesa David — November 14, 2022 — Lifestyle
References: monsterenergy & bevnet
Monster Energy is hosting its first Apex Legends tournament for Twitch viewers, pairing professional and casual players alike to compete against each other for a $100,000 charity prize. Teams will compete in a Kill Race format where points are awarded for kill totals and finishing positions in each round.
12 squads will compete in the competition, including five community teams selected through open play-in rounds, two Monster-backed teams made up of Twitch streamers LuluLuvely, Tyler "TeePee" Polchow, and Tanner "Rogue" Trebb, and five Twitch streamer teams organized by five captains. As a Twitch Drop during the competition, Monster Energy's unique Holospray will also be available to spectators.
The Monster Energy Apex Legends tournament will be held from November 10-14.
Image Credit: Monster Energy
12 squads will compete in the competition, including five community teams selected through open play-in rounds, two Monster-backed teams made up of Twitch streamers LuluLuvely, Tyler "TeePee" Polchow, and Tanner "Rogue" Trebb, and five Twitch streamer teams organized by five captains. As a Twitch Drop during the competition, Monster Energy's unique Holospray will also be available to spectators.
The Monster Energy Apex Legends tournament will be held from November 10-14.
Image Credit: Monster Energy
Trend Themes
1. Beverage-sponsored Game Tournaments - Beverage companies can sponsor e-sport game tournaments, where professional and casual players compete against each other for prizes and brand exposure.
2. Charity Prize Tournaments - Companies can host game tournaments with a charity prize pool to increase brand awareness and social impact.
3. Twitch Drop Incentives - In-game rewards, such as Monster Energy's Holospray, can be offered to viewers during game tournaments to increase brand engagement on platforms like Twitch.
Industry Implications
1. Beverage Industry - Beverage companies, such as Monster Energy, can leverage e-sports to market and promote their products to a more youthful audience.
2. Gaming Industry - Game developers can host and collaborate with beverage companies to sponsor tournaments, increase exposure for their game, and solidify a community of e-sport players.
3. Charity Industry - Charities can partner with companies hosting gaming tournaments where a portion of prize pool or game revenue is donated to a cause, to increase funding for social good initiatives.
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