Burger King Malaysia's Raksasa Monster Burger Channels Godzilla

By: Laura McQuarrie - Published: May 12, 2014 • References: facebook & brandeating
Ahead of the release of the Godzilla movie overseas, Burger King Malaysia is bringing a whole new meaning to the term "monster burger" with its new Godzilla-inspired Raksasa Burgers.

With "raksasa" meaning "monster" in Malaysia, it's a clever way to play along with a movie that will be released in just a few days. The burgers aren't totally outrageous or colossal in their size, but they are triple stacked with three crispy chicken or beef patties, tortilla chips, BBQ sauce, mayonnaise and the option of cheese.

If a Raksasa Burger isn't enough to sate your voracious appetite, there's also a Raksasa Wrap and Raksasa Milo that Burger King Malaysia has introduced as well, to prevent you from destroying a city in a fit of hunger. Stats for Movie-Inspired Monster Burgers Trending: Older & Mild
Research: 730 clicks in 105 w
Interest: 0.8 minutes
Concept: "monster Burger"
Related: 68 examples / 52 photos
Segment: Males, 12-35
Comparison Set: 25 similar articles, including: viral campaign recap charts, rebranded value menus, and loyalty-testing burger campaigns.