Monica Gebruikt Tries to Get Addicted to Facebook Instead of Drugs

By: Summer Luu - Published: Jan 12, 2011 • References: facebook & adweek.blogs
In a social media experiment by Dutch charity and branding agency Lemz, drug addict Monica Gebruikt is trying to use Facebook to put an end to her heroine and cocaine problem.

Gebruikt has lost everything from her drug abuse, including the support of her friends and family. Through this social media friendship campaign, she hopes to seek the help, support and love that she needs, away from her fellow drug users. Monica Gebruikt has set up a Facebook profile and will hopefully gain the confidence she needs through her new online friends to quit using. Stats for Social Media Druggies Trending: Older & Warm
Research: 4,351 clicks in 280 w
Interest: 4 minutes
Concept: Monica Gebruikt
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
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