The Moni Haworth 'Because Today is Black' Shoot is a Gothic Dream
Featuring two young blonde and brunette models, the shoot captures the girls taking a solemn stroll through the forest while sporting some dark Gothic fashion. Check out the gallery for more from this Moni Haworth shoot.
Implications - Consumers constantly seek products or services that will support their lifestyle choices as they reflect their values to their peers. These consumers identify companies that reflect their interests based on the content of their advertising. If a company wishes to cater to a specific niche market, they should incorporate the values of that market into their marketing campaigns.