The ‘Yeah, That Kind of Rich’ Ad Campaign Embodies a Lucrativ

By: Vivian Lau - Published: Aug 22, 2012 • References: creativity-online
The ‘Yeah, That Kind of Rich’ ad campaign for the New York lottery is an epitomization of a wealthy lifestyle by using money typography to script clever slogans.

In a sly attempt to help the public wrap their heads around how the lottery money could change their lives, the campaign released posters with slogans like "Banks ask you for a bailout," or "You shop, the market rises." Using dollar bills to create thick stacks of money, the letters in these one-liners were created using a super rich font. It is estimated that around $1,000 to $1,500 dollars worth of money was used to create each ad.

These comical posters can be seen on buses, shelters and in subway stations in New York. Stats for Stacked Money Typography Trending: Older & Warm
Research: 9,011 clicks in 195 w
Interest: 3.5 minutes
Concept: Money Typography
Related: 99 examples / 76 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: dynamic digital design promos, punchy paint packaging, and adorable foliage fonts.