A Molson Canadian Beer Fridge has been installed at the 22nd Winter Olympics in Sochi and it packs quite the surprise, at least for Canadians. It is full of free beer. But there is one catch. It can only be opened once Canadian citizenship is detected via its passport scanner. Of course, as The Verge points out, "Once the door is opened all bets are off on the drinker's nationality."
Part of a marketing effort launched in cities across Europe last year, the Molson Canadian Beer Fridge is the perfect gimmick for the Olympic season, especially for Canadians who love pairing their beer with snow cold weather. It is located at Canada's Olympic House, a home base of sorts for friends and relatives of Canadian athletes that neighbors Sochi's central stadium.
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Railway-Inspired Lager Packaging
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