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The way the mind works is fascinating and abstract, and as this Moleskine 'Ideas' campaign points out, you must seize every brilliant thought the moment it arises. The two print ads have been labeled with the tagline "ideas come and go," and in uttering this wise statement they suggest jotting down every notion worth remembering.

To communicate this message visually, the team from the Miami Ad School took used the familiar image of the iconic scratch pad in a couple of clever ways. The first print features a pencil precariously holding the page open, suggesting that a fleeting idea is as likely to disappear as this notebook is to close. In the second ad from the Moleskine 'Ideas' campaign, the ribbon page marker has been looped into a knotted lasso, poised to capture every worthy thought.