Fee Brothers Uses Upcycled Cacao Fruit Juice to Make Mole Bitters
Laura McQuarrie — January 4, 2024 — Lifestyle
References: feebrothers & bevindustry
Mole Bitters is a first-of-its-kind launch from Fee Brothers, as it sets itself apart with upcycled ingredients. This cocktail enhancer gets its richness and warmth from cacao fruit juice sourced from Ecuadorian farmers. Dan Kurzrock, Upcycled Foods, Inc. CEO, says "These cacao farmers were previously only able to sell the seeds for the chocolate market, with the flavorful fruit's pulp ending up in food waste streams. The fruit has enormous potential as an upcycled ingredient and we are honored to work with Fee Brothers to create their Mole Bitters."
At a time when there's no shortage of ready-to-drink cocktails, Fee Brothers' Mole Bitters help consumers, mixologists and bartenders layer nuanced flavors and effortlessly create well-made craft cocktails with comforting notes of coffee and clove with a gentle, warming heat.
At a time when there's no shortage of ready-to-drink cocktails, Fee Brothers' Mole Bitters help consumers, mixologists and bartenders layer nuanced flavors and effortlessly create well-made craft cocktails with comforting notes of coffee and clove with a gentle, warming heat.
Trend Themes
1. Upcycled Ingredients - Fee Brothers sets itself apart with upcycled cacao fruit juice in their Mole Bitters, demonstrating the potential for utilizing waste streams in cocktail enhancements.
2. Layered Flavors - Fee Brothers' Mole Bitters allow consumers to effortlessly create well-made craft cocktails with nuanced flavors of coffee and clove.
3. Ready-to-drink Market - In a market filled with ready-to-drink cocktails, Fee Brothers' Mole Bitters provide mixologists and bartenders with an opportunity to elevate their creations through added complexity.
Industry Implications
1. Beverage - Fee Brothers' use of upcycled ingredients in Mole Bitters showcases the potential for innovation within the beverage industry.
2. Sustainable Agriculture - By utilizing the fruit pulp from cacao farming waste, Fee Brothers highlights the disruptive potential for sustainable agriculture practices.
3. Hospitality - Fee Brothers' Mole Bitters offer the hospitality industry a chance to enhance their cocktail offerings and provide customers with unique flavor experiences.
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