The Mayne & Co. Modern Mimosa is a Fresh Take on a Classic Recipe
Laura McQuarrie — December 15, 2020 — Lifestyle
Mayne & Co. specializes in creating handcrafted cocktails with a modern twist and its debut product, the Modern Mimosa, demonstrates just that by putting a fresh spin on a classic recipe. The Modern Mimosa is made with sustainably produced Italian wine and organic orange juice sourced from California. The slim cans contain 120 calories and share a light and refreshing way for mimosa fans to enjoy a convenient new take on a classic brunch beverage.
To suit a wide range of consumers, the brand offers groups of cans that can be purchased in sets of eight, 16 or 24 for sipping, savoring or celebrating. There's also the Modern Mimosa Holiday Box for the season, which is full of fun surprises.
Image Credit: Mayne & Co.
To suit a wide range of consumers, the brand offers groups of cans that can be purchased in sets of eight, 16 or 24 for sipping, savoring or celebrating. There's also the Modern Mimosa Holiday Box for the season, which is full of fun surprises.
Image Credit: Mayne & Co.
Trend Themes
1. Modernized Classic Recipes - There is an opportunity for other brands to create modernized versions of classic recipes, such as canned cocktails, to appeal to a wider audience and modernize traditional beverage options.
2. Sustainable Beverage Production - The use of sustainably produced Italian wine and organic orange juice in Mayne & Co.'s Modern Mimosa demonstrates the opportunity for other brands to prioritize sustainable beverage production methods to appeal to environmentally conscious consumers.
3. Convenient and Customizable Packaging - The option to purchase sets of eight, 16 or 24 cans to suit a wide range of consumers presents an opportunity for other brands to offer convenient and customizable packaging options for their products.
Industry Implications
1. Alcoholic Beverage Industry - With the rising popularity of canned cocktails and the emergence of brands like Mayne & Co. creating modernized versions of classic recipes, there is a disruptive innovation opportunity for other brands in the Alcoholic Beverage Industry to create new, modernized offerings.
2. Organic and Sustainable Food Industry - Incorporating sustainable beverage production methods, such as those used by Mayne & Co.'s Modern Mimosa, presents an opportunity for other brands in the Organic and Sustainable Food Industry to prioritize eco-friendliness in their production methods.
3. Packaging Industry - The convenient and customizable packaging options offered by Mayne & Co.'s Modern Mimosa presents a disruptive innovation opportunity for other brands in the Packaging Industry to create innovative and customizable packaging options for their products.
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