& Walsh Embarks on a Tasteful Modern Branding Project
References: andwalsh & behance.net
This modern branding project is overseen by & Walsh — an American creative firm that was founded by well-regarded designer Jessica Walsh.
Commissioned by Miami- and Buenos Aires-based creative agency Gut, the project called for a captivating visual language and a new logo that truly showcased the ethos of the client — a mission that is defined by “having the guts to do something that hasn’t been done before.” Harnessing the essence of this boundary-pushing approach, & Walsh focused on creating flexibility and a continuously dynamic aesthetic. As a result, the modern branding project is characterized by a timeless black and white palette, as well as a recurring spiral motif that produces illusory properties that guarantee to be striking and attention-captivating for the ones perceiving them.
Commissioned by Miami- and Buenos Aires-based creative agency Gut, the project called for a captivating visual language and a new logo that truly showcased the ethos of the client — a mission that is defined by “having the guts to do something that hasn’t been done before.” Harnessing the essence of this boundary-pushing approach, & Walsh focused on creating flexibility and a continuously dynamic aesthetic. As a result, the modern branding project is characterized by a timeless black and white palette, as well as a recurring spiral motif that produces illusory properties that guarantee to be striking and attention-captivating for the ones perceiving them.
Trend Themes
1. Dynamic Aesthetics - Opportunity for brands to adopt continuously evolving and visually captivating design elements that reflect their boundary-pushing approaches.
2. Illusory Branding - Brands can explore the use of illusory properties in their visual identities to create captivating experiences for their target audience.
3. Timeless Palette - The use of a black and white color scheme offers a timeless aesthetic that can be adapted by brands to convey sophistication and elegance.
Industry Implications
1. Creative Agencies - Creative agencies can leverage dynamic aesthetics and illusory branding techniques to create memorable and impactful brand identities for their clients.
2. Branding and Design - Branding and design professionals have an opportunity to explore timeless palettes and illusory visual elements in their projects, adding depth and intrigue to their work.
3. Fashion and Luxury - The fashion and luxury sectors can adapt the concept of illusory branding and embrace dynamic aesthetics to create captivating visual experiences and elevate their brand positioning.
6.1
Score
Popularity
Activity
Freshness
