Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Laura McQuarrie — February 27, 2023 — Lifestyle
References: mocktailclub & newhope
Mocktail Club recreates the best parts of sweet, tart, bitter and savory cocktails in non-alcoholic form thanks to carefully chosen concoctions of shrubs, herbs and superfruits. Premium options include Capri Spritz, Manhattan Berry and Havana Twist.
Mocktail Club got its start when clean energy financier Pauline Idogho bought a round of drinks for her colleagues in celebration of closing a dear. Idogho, who was expecting a child at the time, was served a lackluster non-alcoholic option (soda water with lime) and set out to create a more suitable choice for the discerning adult drinker while on maternity leave.
Thanks to (included) ACCESS, the retail growth accelerator that prepares BIPOC food and beverage founders for trade shows, Mocktail Club will be participating in the upcoming Natural Products Expo West.
Mocktail Club got its start when clean energy financier Pauline Idogho bought a round of drinks for her colleagues in celebration of closing a dear. Idogho, who was expecting a child at the time, was served a lackluster non-alcoholic option (soda water with lime) and set out to create a more suitable choice for the discerning adult drinker while on maternity leave.
Thanks to (included) ACCESS, the retail growth accelerator that prepares BIPOC food and beverage founders for trade shows, Mocktail Club will be participating in the upcoming Natural Products Expo West.
Trend Themes
1. Premium Non-alcoholic Beverages - Opportunity to disrupt the traditional alcoholic beverage industry by offering sophisticated non-alcoholic options for adult consumers.
2. Shrubs and Superfruits - Potential to capitalize on the growing trend of using natural ingredients like shrubs and superfruits to create healthier and flavorful non-alcoholic beverages.
3. Clean Energy Financing - Trend in using alternative financing for food and beverage startups, particularly those with social responsibility missions and the potential to disrupt traditional finance models.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to diversify their product offerings to include sophisticated non-alcoholic beverage options in response to changing consumer preferences.
2. Retail - Ability for retailers to showcase and promote premium non-alcoholic beverage options as a viable alternative to alcoholic beverages.
3. Finance - Potential for alternative financing models like clean energy financing to disrupt traditional funding models for food and beverage startups with social responsibility missions.
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