From the comfort of your own phone you can order tickets and receive a bar code on the phone.

1. From your mobile phone go to www.mbo.com
2. Select your movie and showtime
3. Securely purchase tickets with your credit card
4. You will receive a text message. Go to the link in the text message. (If you are having trouble go to www.mbo.com, then retrieve tickets)
5. Present barcode to usher at theatre to scan.

Implications - In today's fast-moving society, consumers are constantly on the lookout for products can offer relief to their busy and hectic lifestyles. Businesses that provide products that can be conveniently accessed will fare well in amongst today's time-pressed consumers.