The Miu Miu Fall 2013 ad campaign is a lesson in how to appropriately translate the feeling of your collection, all the while displaying the clothes perfectly.
The backdrop of the campaign is on a boat, and there is a cityscape and water that is also included in the pictures. Two models are stationed at different parts of the boat, however they typically remain in the same area.
The clothes for the season are generally dark, with a mix of different stripes and polka dots throughout. The most interesting facet of this campaign is how the clothes paired perfectly with the surroundings. The background is foggy, but urban looking, and the clothes are high fashion, but they also have a touch of street style in them.
The Miu Miu Fall 2013 ad campaign is the perfect combination between gorgeous clothes and an excellent marketing team. The ad makes viewers want to be one of the girls on that boat.
Stats for Aquatically Patterned Campaigns
Trending: Older & Warm
Research: 4,363 clicks in 143 w
Interest: 1.7 minutes
Concept: Miu Miu Fall 2013 Campagin
Related: 92 examples / 71 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: nearly nude ad campaigns, paint-splattered 90s lookbooks, and retro glam lookbooks.
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