The emotions running through the Miu Miu Fall 2013 ad campaign might be on the somber side, but the fashion being featured are far from sad. Although they adhere to a darker palette of deep blues, purples and blacks, there are some vibrant additions such as pink and orange that spice things up in an elegant manner.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Miu Miu Fall 2013 ad campaign is set on a "CGI cruise ship against a morose-looking ocean and a Monet sky," as beautifully described on Refinery 29. It stars models Katlin Aas, Emily DiDonato, Daphne Groeneveld, Georgia May Jagger, Adriana Lima, Marina Nery, Hind Sahli, Anne Verhallen and Lindsey Wixson. The bold, intricate outfits they don contrast nicely against the flat, green-screen-meets-cardboard backgrounds.
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Research: 2,961 clicks in 147 w
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Concept: Miu Miu Fall 2013
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Segment: Females, 18-55+
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