Starting November 1st, Mitsubishi is offering U.S. customers the chance to test drive a new Mitsubishi Outlander Sport from their computers with the Mitsubishi Live Drive program. This innovative program lets users have complete control over the car from the comfort of their own homes.
While the Mitsubishi Live Drive won't let users take their cars onto the streets, this kick-ass concept will still undoubtedly create an incredibly unique experience.
Implications - Mitsubishi deserves credit for this level of innovation. There has never been a marketing campaign like this. I'm not sure how it'll work out, but I'm curious to give it a go. Mission accomplished, Mitsubishi. Misson accomplished.
Stats for Cyber-Steered Autos
Trending: Older & Average
Research: 1,581 clicks in 287 w
Interest: > 3 minutes
Concept: Mitsubishi Live Drive
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: virtual tattoo test drives, test drive advergames, and virtual test drives.
Test Drive Advergames
Virtual Tattoo Test Drives
Virtual Test Drives
Test Drive Your Marriage