Eatwhatever's Suck and Swallow Directions are Youthfully Risque

By: Meghan Young - Sep 17, 2014
References: eatwhatever & inc
When it comes to mint packaging, Eatwhatever has decided to take a risque route. After a youthful rebranding, the provocative taglines of Suck and Swallow were given predominant space on the design. When read in context with the brand's name, the mint packaging ends up having a sexual connotation that rivals Dentyne's commercial. Of course, it does boast the same concept of "kissable breath." In this case, however, there are two steps. These steps are clearly outlined inside.

Designed by New York City–based Mada Design, the mint packaging is not only visually stimulating, but also compact for easier portability. Practical on a number of levels, the mint packaging ensures that people are aware of the way to use Eatwhatever in order to ensure good breath for the rest of the day.