McDonald's Launched 'The Micro Mac' for April Fool's Day

By: Laura McQuarrie - Apr 3, 2017
References: youtube & adweek
For April Fool's Day this year, McDonald's pretended that it would be introducing consumers to a very small miniature burger called 'The Micro Mac.'

The Micro Mac is described as being made up of two small beef patties, "a modest droplet of special sauce," "a shred of lettuce," "a petite pickle slice" and an "itty bitty bit of onion." One can really get a sense of the size of the tiny burger by looking at the scale of the sesame seeds that decorate the "baby bun."

Although The Micro Mac was purely teased in a commercial in the spirit of April Fool's Day, it does help to remind that at the end of last year, McDonald's launched two new sizes of its iconic Big Mac burger—the Mac Jr. and the Grand Mac.