Superstar

The MINI Word Blocker App Campaign Promotes Safe Driving

By: Meghan Young - Published: May 17, 2013 • References: publicisgroupe and ibelieveinadv
Many car companies put out ad campaigns that warn people not to text and drive; but MINI Cooper is one of the only companies that has taken it a step further with its MINI Word Blocker App. The campaign not only promotes safe driving, it also informs people about an android app that can help people avoid the temptation of texting while driving.

Created by Mexico-based ad agency Publicis, the MINI Word Blocker App campaign illustrate the tag line, "Texting and driving don't mix,' through the use of injured letters. It implies an even more gruesome outcome for the passengers in the car. But with the help of the MINI Word Blocker App, which effectively blocks cellphone alerts, people will be able to ignore any incoming messages while on the road.