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 Billboards that Talk Directly to Mini Owners This is the latest innovation from Mini USA is the use of advanced technology to communicate directly between MINI owners and the “Motorby” billboards.
 MINI USA First To Use Advanced Technology to Communicate Directly With Consumers Through Pilot Program Launching In New York, Chicago, San Francisco and Miami. "Motorby is all about creating unique MINI experiences and leveraging new technologies to engage owners and prospects," said Kate Alini, Marketing Communications Manager of MINI USA. Motorby dynamically generates customized content to MINI owners carrying active RFID tags in real-time. Content is created using a number of factors, including information provided by the owners, geography, time, and other general information. When not displaying custom messages, the boards show content that's relevant to MINI or the location of the board. The RFID technology deployed allows users to be identified from up to 500 feet while carrying their key fob, either while driving or carrying it on foot. The system is based on a distributed model, in which content programming and administration is managed through a central server, which in turn coordinates with client nodes that are on the outdoor boards. The central server updates content hourly, or even on-demand if desired, allowing for near real-time communication.
(dexigner)References: miniusa, dexigner Comment: on MINI Motorby Billboards |
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