MINI Car's Compliment Cards Promote Camaraderie Between Drivers

By: Laura McQuarrie - Published: Jun 14, 2014 • References: facebook & adrants
Advertising is a competitive business that often involves slamming rival companies and their products whilst talking up your own goods, but with its Car Compliment Cards, the MINI car brand is hoping to spread more #MINIacsOfRandomKindness.

The Car Compliment Cards were developed for MINI by the Boston-based BEAM Interactive agency and the cards have been uploaded to an album on the MINI USA Facebook page. Instructions for use encourage people to pick a card, print it out and stash them in your glove compartment and the "Next time you see a ride that’s a testament to car-kind, tuck one of these under their wiper."

The compliments are odd, but they're definitely an unusual way to brighten the day of another driver. Stats for Quirky Car Compliment Cards Trending: Older & Average
Research: 1,499 clicks in 101 w
Interest: 0.7 minutes
Concept: Mini Car
Related: 74 examples / 57 photos
Segment: Males, 12-35
Comparison Set: 27 similar articles, including: baby olympic sprinter ads, which auto brands are thriving in second-hand market?, and miniature off-road autos.