Advertising agency Young & Rubicam has come up with a clever campaign for Millward Brown.
The agency, which borrowed inspiration from Peter Orntoft, uses the idea of infographics to execute a harmonious concept. Using the accessories on the models, Y&R manages to cleverly depict the intended Millward Brown infographics in a spine-tingling way. From the generalization of Muslims to the land ownership between Palestinians and Israelis, the Millward Brown advertisements are extremely intelligent. The color-coordinated accessories help to depict Millward Brown's messages.
With one simple, concise message of "One Graphic Says It All," Y&R has managed to execute the perfect example of how one photo says 1,000 words. The Millward Brown advertisement series is a must-see for anyone who can appreciate simplicity.
Stats for Cleverly Concise Infographics
Trending: Older & Average
Research: 2,467 clicks in 260 w
Interest: 3.3 minutes
Concept: Millward Brown
Related: 98 examples / 75 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: social media crisis infographics, picture-perfect infographics, and pop-up infographics.
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