If patriotism and high quality are what you seek in an ice cold beer, the Miller High Life 2012 Summer edition has your name written all over it. The pilsner is one of Miller's oldest branded beverages, dating back to 1903 when the brew was first introduced.
The new packaging includes the newly dubbed slogan, 'The Champagne of Beers,' which describes the American beer's smooth flavor. The red, white and blue design highlights the brewery's status as a long enjoyed beverage among patriots and good old-fashioned Americans. The typeface is a modern take on the retro decorative fonts used in wild western advertising.
The brand is not only interjecting patriotism into its cans, but is also running a campaign to raise funds for veterans and soldiers. The Miller High Life 2012 Summer edition beers are as American as apple pie.
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