Glossier's Milky Jelly Cleansing Bar is Ultra-Gentle & Waste-Reducing
Laura McQuarrie — September 21, 2023 — Fashion
Seven years ago, Glossier launched its Milky Jelly gel-cream cleanser and the success of this viral beauty product inspired a new product for the face and body, the Milky Jelly Cleansing Bar. As the brand shared on Instagram, the newest Glossier product got its start in a Slack channel. “I use a face wash on my chest and back after working out,” said Global Supply Management and Logistics manager Ali Rice, who then asked, “Have we ever [considered] a Milky Jelly face bar?”
This gentle, soap-free solid skincare product boasts an ergonomically friendly design that's packed with skincare ingredients for the face and the neck down. There's chamomile extract and five nourishing skin conditioners, including allantoin, sodium hyaluronate, shea butter and Pro-Vitamin B5 to soothe and support the skin barrier.
This gentle, soap-free solid skincare product boasts an ergonomically friendly design that's packed with skincare ingredients for the face and the neck down. There's chamomile extract and five nourishing skin conditioners, including allantoin, sodium hyaluronate, shea butter and Pro-Vitamin B5 to soothe and support the skin barrier.
Trend Themes
1. Waste-reducing Beauty Products - The launch of Glossier's Milky Jelly Cleansing Bar highlights the trend of waste-reducing beauty products that are sustainable and environmentally-friendly.
2. Solid Skincare Products - The ergonomically friendly design of the Milky Jelly Cleansing Bar taps into the rising trend of solid skincare products that are easy to use and travel-friendly.
3. Skincare Innovation Through Collaboration - The development of the Milky Jelly Cleansing Bar in a Slack channel showcases the trend of skincare brands seeking innovative ideas and insights through collaboration.
Industry Implications
1. Beauty and Cosmetics - The Milky Jelly Cleansing Bar is disruptive to the beauty and cosmetics industry by providing a waste-reducing alternative to traditional liquid cleansers.
2. Skincare - The rising popularity of solid skincare products, like the Milky Jelly Cleansing Bar, presents disruptive innovation opportunities within the skincare industry.
3. Collaborative Product Development - The success of Glossier's Milky Jelly Cleansing Bar demonstrates the potential for disruptive innovation in the collaborative development of skincare products.
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