These Quirky Milkshake Cups Play Up a Drink's Color

By: Laura McQuarrie - Jun 15, 2016
References: behance.net & packagingoftheworld
This branding and packaging concept for 'Shake My Head' milkshake cups by designer Rustam Usmanov offers an eye-catching way to play up the colors of a blended beverage product.

The Shake My Head collection includes characters like zombies, gangsters and punks that are identified by flavors like 'Fresh Brain,' 'Choko Gangster' and 'Punk Blue.' Each character has pop-out ears that add dimension to the shape of their heads, while the milkshakes that can be seen through a clear plastic dome make it seem as though a consumer can see straight through to each character's brain.

This concept is also adapted for drink containers of different sizes, with characters of different ages being used to represent the small, medium and large milkshake cup sizes that would be sold through a chain.