The Milk Truck Offers a Portable Haven for Nursing Moms

By: Leslie Chen - Published: Jul 8, 2011 • References: kickstarter & cbsnews
Moms everywhere can agree that finding a place to breast feed can be tricky, which is where the Milk Truck would come in handy.

The idea provides an incredible way for easily accessible breast feeding wherever you are. Created by performance artist Jill Miller, the Milk Truck looks like a large breast on top of an ice cream truck.

Moms can just call on the Milk Truck through their smartphones whenever they need to nurse. The truck provides a safe haven for breast feeding; getting rid of the awkwardness that can sometimes arise.

Miller is currently trying to raise $10, 000 for the Milk Truck to make her design come to life.

Implications - Modern consumers are constantly looking for convenient ways to complete their everyday tasks. Products that allow for customers to be more efficient are appealing to those who have fast-paced lifestyles. Companies trying to make their brand more popular could focus on this desire for better accessibility. Stats for Convenient Nursing Mobiles Trending: Older & Chilly
Research: 280 clicks in 254 w
Interest: 1.7 minutes
Concept: Milk Truck
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: maternity body mods, fake fires for baby photos, and 17 unusual parenting styles.