The idea provides an incredible way for easily accessible breast feeding wherever you are. Created by performance artist Jill Miller, the Milk Truck looks like a large breast on top of an ice cream truck.
Moms can just call on the Milk Truck through their smartphones whenever they need to nurse. The truck provides a safe haven for breast feeding; getting rid of the awkwardness that can sometimes arise.
Miller is currently trying to raise $10, 000 for the Milk Truck to make her design come to life.
Implications - Modern consumers are constantly looking for convenient ways to complete their everyday tasks. Products that allow for customers to be more efficient are appealing to those who have fast-paced lifestyles. Companies trying to make their brand more popular could focus on this desire for better accessibility.