Gostyn Appeals to Kids and Parents with a Portable Packaging System

By: Laura McQuarrie - Jun 10, 2015
References: meggot.pl & packagingoftheworld
In order to give Gostyń a refreshing rebranding, the Meggot Creative Agency redesigned the way the company's milk pouch products are packaged. The biggest change involved swapping the squeezable aluminum tubes for a more lightweight and portable option with plastic. Stylistically, the type and images on the packaging also got a makeover to give them more appeal to a modern audience. One thing that remains constant is the prominence given to the "MILK," or "MELKO," which alludes to the concentrated milk product inside.

Although packaging a dairy product in this way seems reminiscent of a drinkable yogurt tube, a Doypack has been used instead, making it possible for the milk pouch to stand upright on its own like many other ready-to-drink beverages in this category.