Nutrilait Boasts a New Dynamic Visual Branding Scheme by TAXI

By: Rebecca Byers - Jul 21, 2015
References: lovelypackage
Canadian dairy brand Nutrilait recently underwent a branding overhaul that resulted in a completely reimagined milk carton experience. Moving away from their former branding scheme of black and blue, the new Nutrilait experience is one defined by simplicity and understated elegance.

In order to rethink the visuals, the brand tapped the creative team at TAXI Montreal to create something that would feel like a breath of fresh air during busy mornings filled with chaos as kids are rushed to school or camp. Taken from the insistence on branding aspirational lifestyle aesthetics, Nutrilait's new tagline is "real milk for real life."

Nutrilait's inspired new look for its milk cartons and other packaging is representative of the consumer desire for products and services that seek to find a place in their daily life that is uncomplicated and streamlined.