Mikhael Ayoub, of Re:Quest model management, was captured by Shannon Sinclair in a series of frowning portraits.
Styled by John Tan, the thin model embodies the hot rocker look while rocking a cut-off tank, earrings, fedora, spiked belt, visible boxers, and, to top it all off, a cigarette stashed behind the ear. Mikhael Ayoub's pouty performance is reminiscent of photo booth 'make a face' snapshots.
Implications - In the last few years, the rise of hipster subculture has led to a new class of beautiful models who eschew the traditional supermodel aesthetic for something more rebellious and low-key. By including these models in advertising, corporations can show they not only is their company edgy, but they also have their finger on the pop culture pulse.
Stats for Frowning Model Photography
Trending: Older & Mild
Research: 6,825 clicks in 308 w
Interest: 4 minutes
Concept: Mikhael Ayoub
Related: 108 examples / 83 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: tattootography, punk photography, and glittery boys on magazine covers.
Frowning Model Photography
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