Frowning Model Photography
Styled by John Tan, the thin model embodies the hot rocker look while rocking a cut-off tank, earrings, fedora, spiked belt, visible boxers, and, to top it all off, a cigarette stashed behind the ear. Mikhael Ayoub's pouty performance is reminiscent of photo booth 'make a face' snapshots.
Implications - In the last few years, the rise of hipster subculture has led to a new class of beautiful models who eschew the traditional supermodel aesthetic for something more rebellious and low-key. By including these models in advertising, corporations can show they not only is their company edgy, but they also have their finger on the pop culture pulse.