Amia Created a Migraine-Friendly Snack Line Free from Top Triggers
Laura McQuarrie — November 15, 2023 — Lifestyle
Some ingredients are known to trigger migraines and CPG startup Amia is helping sensitive individuals avoid them with a first-of-its-kind migraine-friendly snack line. These functional foods for the migraine market are free from top triggers and packed with natural sources to support migraine management.
Amia was created by NYC neurologist and migraine specialist Dr. Alexander Mauskop and the brand is introducing a Trigger-Free category targeted at the nearly 40 million Americans who suffer from migraines.
The brand is launching a trio of migraine-friendly snacks, including Baked Oat and Seed Bars in Coconut, Cinnamon and Original varieties. These nutritious, functional snacks feature wholesome ingredients like chia seeds, hemp hearts, ground flax and pepitas. These bars avoid common migraine triggers like nuts, chocolate, soy, gluten, dairy and artificial sweeteners.
Amia was created by NYC neurologist and migraine specialist Dr. Alexander Mauskop and the brand is introducing a Trigger-Free category targeted at the nearly 40 million Americans who suffer from migraines.
The brand is launching a trio of migraine-friendly snacks, including Baked Oat and Seed Bars in Coconut, Cinnamon and Original varieties. These nutritious, functional snacks feature wholesome ingredients like chia seeds, hemp hearts, ground flax and pepitas. These bars avoid common migraine triggers like nuts, chocolate, soy, gluten, dairy and artificial sweeteners.
Trend Themes
1. Migraine-friendly Snacks - Amia introduces a Trigger-Free snack line tailored to individuals with migraines, avoiding common triggers and offering natural ingredients for migraine management.
2. Functional Foods for Migraine Market - Amia taps into the growing demand for functional foods by developing a snack line specifically designed to support migraine management.
3. Avoiding Migraine Triggers - Amia addresses the needs of sensitive individuals by creating snacks that exclude common migraine triggers such as nuts, chocolate, soy, gluten, dairy, and artificial sweeteners.
Industry Implications
1. Consumer Packaged Goods (CPG) - Amia disrupts the CPG industry by catering to a specific market with their migraine-friendly snack line.
2. Health and Wellness - Amia taps into the health and wellness industry by offering snacks that support migraine management with natural ingredients.
3. Functional Foods - Amia innovates within the functional foods industry by developing snacks that serve a specific purpose, targeting individuals with migraines.
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