This Microwave Popcorn Packaging Uses Food Images to Show Flavors

By: Ady Floyd - Aug 19, 2015
References: behance.net & packagingoftheworld
Designer Thiago Ranielli created this sleek microwave popcorn packaging that presents each various popcorn flavor using an eye-catching image. The Images are small icons of a particular food such as bacon, which is then placed atop a vibrantly colored cloud-like shape.

The microwave popcorn packaging itself is a pure matte black design that is decorated with vibrant colors such as florescent pink, light blue and bright yellow. Each package is laid out in the same style with a the brand's name 'Pipok,' printed in all-capitalized, brightly colored letters. Below the brand's name is an image of a traditional bowl of popcorn photographed from above. Next to each bowl of popcorn is the flavor. The flavors are presented in a unique style that grabs the eye of consumers with its bright background and creative flavor options.

The vast list of flavors includes butter, bacon and cheese. Using a picture to express each flavor is a creative way to draw in consumers and present the popcorn with a direct approach.