Hointer's OmniCart is a software application that makes it possible for consumers to easily shop using their mobile devices in-store and at home—within that application is an extension called 'Microwarehouse,' that promises to make brick-and-mortar locations more profitable than online outlets.
As noted by Microwarehouse's developers, "Conventional wisdom says that it is cheaper to fulfill online than sell product instore." However, this platform features tools to help a store shrink its footprint, boost in-store selections, reduce shrinkage and convert physical stores into high-tech hubs.
The system is designed so that only one item of each style is displayed, giving retailers more room to display an assortment of other products. To shop, consumers simply interact with product eTags in-store or at home, putting information at their fingertips about different styles and colors available. When it comes time to check out, the process can happen from a user's mobile device in order to completely eliminate long store lineups.
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