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The Microsoft Global Campaign Promotes Product Integration

By: Katherine Vong - Published: • References: community.microsoftadvertising & popsop
The Microsoft global campaign is the megabrand's first ever ad campaign targeted at for the worldwide market. Having invested almost $9 million USD on the campaign, Microsoft hopes to demonstrate its slate of products, including Windows, Windows Phone and Xbox for Kinect, to global customers.

One of the ads in the Microsoft global campaign features Dance Central for the Xbox 360 Kinect. The amusing commercial, shown here, displays Microsoft's products and how they can be integrated -- a child records her dad dancing to the Xbox game and shares it with her friends via Windows Phone and Windows software.

The Microsoft global campaign's commercials and digital media elements were created by Crispin Porter + Bogusky. The campaign is set to run in 35 countries from the UK to Spain. Stats for Dancing Dad Software Commercials Trending: Older & Average
Traction: 917 clicks in 152 w
Interest: > 3 minutes
Concept: Microsoft Global Campaign
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: projected backseat entertainment, scandalous interactive games, and macho diva dancing ads.