Microsoft and TomTom Have Partnered for Generative AI in Cars
Michael Hemsworth — December 20, 2023 — Autos
References: tomtom & geeky-gadgets
Microsoft and TomTom have announced a new partnership that will bring generative AI to automobiles to help drivers more intuitive access a range of features using only their voice.
TomTom has developed an artificial intelligence (AI)-powered voice assistant based on the Microsoft Azure OpenAI Service that's built into the TomTom Digital Cockpit. This is poised to greatly advance the capabilities of drivers and enable OEMs to integrate unique experiences into their vehicles. The announcement comes as part of a larger shift towards AI technologies in the automotive industry as a way to accelerate customization, while still keeping a pulse on safety.
Chief Revenue Officer Mike Schoofs at TomTom spoke on the Microsoft and TomTom partnership saying, "Together with Microsoft, our shared vision is to drive innovation with generative AI and provide our customers with even better solutions. Leveraging our navigation and technology expertise, we’re creating a groundbreaking new way for people to interact with their vehicles. With both companies integrating what they do best into one solution, we’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver.”
TomTom has developed an artificial intelligence (AI)-powered voice assistant based on the Microsoft Azure OpenAI Service that's built into the TomTom Digital Cockpit. This is poised to greatly advance the capabilities of drivers and enable OEMs to integrate unique experiences into their vehicles. The announcement comes as part of a larger shift towards AI technologies in the automotive industry as a way to accelerate customization, while still keeping a pulse on safety.
Chief Revenue Officer Mike Schoofs at TomTom spoke on the Microsoft and TomTom partnership saying, "Together with Microsoft, our shared vision is to drive innovation with generative AI and provide our customers with even better solutions. Leveraging our navigation and technology expertise, we’re creating a groundbreaking new way for people to interact with their vehicles. With both companies integrating what they do best into one solution, we’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver.”
Trend Themes
1. Generative AI Infotainment Systems - Advancements in generative AI technology are allowing automobiles to offer more intuitive and personalized features through voice commands.
2. AI-powered Voice Assistants - Artificial intelligence-powered voice assistants are being integrated into car infotainment systems, bringing new levels of interactivity and convenience for drivers.
3. Shift Towards AI in Automotive Industry - The automotive industry is increasingly adopting AI technologies to enhance customization options in vehicles, while ensuring safety and innovative experiences.
Industry Implications
1. Automotive - The automotive industry has the opportunity to leverage generative AI to revolutionize the in-vehicle experience and deliver highly personalized features to drivers.
2. Artificial Intelligence - The integration of AI-powered voice assistants in infotainment systems opens up new avenues for AI technology in various industries, particularly automotive.
3. Technology - The partnership between Microsoft and TomTom highlights the disruptive potential of AI technologies in the automotive sector, showcasing the transformative power of technology in shaping user experiences.
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