adidas Originals is resuscitating the mi adidas customization service, with the aim of introducing a brand new approach to shoe customization.
The new and improved mi adidas includes an innovative photo printing service that takes customization to the next level by allowing users to print a photographic image on a shoe -- not just any shoe, but one of the most widely praised and coveted sneaker silhouettes of 2014, the adidas ZX Flux. mi adidas users will be able to apply a photograph of their choice to the sneaker and have it delivered right to their door.
The possibilities are simply endless, as users can get completely creative in using photographs to design a one-of-a-kind shoe that will be near-impossible to replicate. The ZX Flux serves as the perfect canvas for creative sneakerheads to design the ultimate custom shoe.
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Research: 551 clicks in 97 w
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Concept: Mi Adidas
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Segment: Males, 18-55
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