'mGood' is a platform and technology company that enables non-profits, social enterprises and political organizations to create a mobile campaign and reach donors in an innovative manner.
"mGood enables its clients to reach and interact with hundreds of millions of mobile device users via text alerts, coupons, content downloads, real-time polling, in-venue engagement, WAP services and more," the social business explains on its website. "In addition, the company provides creative consulting, detailed analytics, and end-to-end customer service support to ensure the success of each mobile campaign."
Indeed, with the increase in mobile-based communications, society is entering a fresh phase in marketing -- cause-oriented and otherwise.
Stats for Mobile-Enhanced Giving
Trending: Older & Chilly
Research: 534 clicks in 215 w
Interest: 0.5 minutes
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: social entrepreneurship filmmakers, crowdfunded social innovator sites, and social innovation hubs.
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