These Mermapillar Pillows are Cuddly, Cute and Organic
Made entirely from unbleached cotton and eco-friendly inks and coloring, Mermapillar pillows capture all the cuddly warmth of a stuffed toy while also serving as a soft place for sleeping. The result is a colorful and adorable pillow that is both safe, fun and environmentally friendly.
Implications - The brands behind organic products, from home design to food and clothing, are increasingly targeting children directly, rather than solely focusing on the environmental components that the parents look for first. More and more socially-aware and eco-friendly products will carve out their own market in young consumers, but will do this by focusing on cuteness, rather than on sustainability and health benefits.