The child in this Mercedes-Benz commercial takes quite a journey just so he can take a ride in the Police Department’s Mercedes Benz.
The commercial opens with a child getting out of his bed and getting himself dressed late at night. He creeps down the stairs and out the front door as he looks back at his parents sleeping on the couch in front of the TV. Throughout the entire commercial, it’s unclear where he’s going or what he’s doing.
His journey continues as he gets on the bus. He gets odd stares from strangers on the bus wondering what a young boy is doing travelling alone at night. Unfazed, he arrives at the police station and tells the officer on duty "I’m lost."
The Mercedes Benz commercial ends with the officer agreeing to bring him home but telling him it’s the last time. The young boy leans back in the backseat of the Mercedes Benz and enjoys the ride.
Stats for Cop-Tricking Car Commercials
Trending: Older & Average
Research: 897 clicks in 171 w
Interest: > 3 minutes
Concept: Mercedez-benz Commercial
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: cyclist city cars, modular pod cars, and luxe leather car luggage.
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