This Mercedes-Benz Museum Program Restores and Sells Vintage Vehicles

By: Charlotte Joyce Kidd - Nov 12, 2015
References: alltime-stars & egmcartech
The Mercedes-Benz Museum recently announced that it will be perfectly restoring and selling some of its rare vintage models.

The All-Time Stars program will see the Mercedes-Benz Museum restore pieces of its collection to perfect condition in order to get them back on the road. The vintage Mercedes-Benz cars will undergo a rigorous restoration process, including a 160-part inspection, directly in the luxury vehicle manufacturer's factory. Mercedes Benz will also document the vintage vehicle's history from manufacturing to acquisition to restoration and provide certificates of authenticity to preserve the heritage of these rare cars.

In a time when many vehicles are mass produced and perceived to be of a lower quality and durability than earlier models, vintage cars are becoming even more valued. This Mercedes-Benz Museum program is such an effective way for the car maker to capitalize on this perception -- both with the sales themselves and with the publicity the program will provide.