Porsche Presents the New Artifacts Art Book of its Archives
Amy Duong — September 5, 2023 — Art & Design
References: elferspot & designtaxi
Porsche presents its new Artifacts book, which is the imprint's automotive magazine made in collaboration with ERG Media. The book has 356 pages and gives fans a closer look into the Historic Archives of the automotive imprint in Zuffenhausen, Germany. It is much more than the traditional historic look at its roster, it is also made up of a curated capsule of products and stories that capture the brand's legacy.
Some of these include the Porsche family heirlooms and documents. Porsche retailer Elferspot explains, “Each of the selected items [was] photographed by Creative Director and photographer Thomas Walk in a specially-constructed studio space on-site in Zuffenhausen, while vehicles were photographed in situ at the Porsche Museum."
Image Credit: Elfespor
Some of these include the Porsche family heirlooms and documents. Porsche retailer Elferspot explains, “Each of the selected items [was] photographed by Creative Director and photographer Thomas Walk in a specially-constructed studio space on-site in Zuffenhausen, while vehicles were photographed in situ at the Porsche Museum."
Image Credit: Elfespor
Trend Themes
1. Artifacts Book - The new Artifacts book by Porsche offers a closer look into the Historic Archives of the automotive imprint, presenting a curated capsule of products and stories capturing the brand's legacy.
2. Automotive Imprint - The collaboration between Porsche and ERG Media in creating the Artifacts book highlights the potential for automotive imprints to engage fans through unique and curated content.
3. Curated Capsule - The curated capsule of products and stories featured in the Artifacts book reflects a growing trend of brands showcasing their legacy through carefully selected items that resonate with consumers.
Industry Implications
1. Publishing - The release of the Artifacts book shows the potential for publishing companies to collaborate with automotive brands, creating artful and unique publications that cater to automotive enthusiasts.
2. Automotive Retail - Porsche's collaboration with Elferspot to photograph selected items from the Historic Archives for the Artifacts book presents an opportunity for automotive retailers to engage customers by showcasing brand heritage through high-quality visuals.
3. Museum and Exhibition - The creation of a specially-constructed studio space on-site in Zuffenhausen to capture the items featured in the Artifacts book demonstrates the potential for museums and exhibitions to enhance visitors' experiences by offering behind-the-scenes glimpses into brand archives.
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