The Mercedes Benz 'Dream Factory'

By: Ayman - Published: Apr 20, 2008 • References: adsoftheworld
The new Mercedes Benz Dream Factory campaign from VVL/BBDO ad agency in Brussels, Belgium is more of a high-fashion photo shoot than a car advertisement. And by the looks of the über sexy Mercedes Benz models, they are a work of art deserving of such treatment.

The print ads promote the new SLK, CLS, and SL models being created in this "dream factory" with beautiful female models working on the cars.

The campaign was done under creative direction by Jan Dejonghe, art direction by Cedric Mayence, and beautiful photography by Christophe Gilbert. Stats for Automobile Fashion Trending: Older & Warm
Research: 10,658 clicks in 421 w
Interest: 4 minutes
Concept: Automobile Fashion
Related: 61 examples / 47 photos
Segment: Males, 18-55
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