These Mentos Chewing Gum Ads Use Nakedness to Sell Products

By: Cody Turner - Published: Aug 30, 2012 • References: mentos & adrants
Mentos gets naked in its new advertising campaign for Mentos Chewing Gum, and it's pretty hard to ignore these clever risque ads.

Featured in the ads is a girl accidentally losing control of her dress and exposing her chest, a man galloping across a soccer field nude and a woman taking off her underwear. All these images contain a large hand holding the chewing gum container in just the right spot.

Created by The Martin Agency, these Mentos ads are a very clever way of getting the attention needed to let the public know that the brand also has gum. It has always been a known fact that sex sells, and the ingenious idea of placing the product packaging on top of naughty parts is perfect. Stats for Nudity-Concealing Candy Campaigns Trending: Older & Mild
Research: 13,791 clicks in 195 w
Interest: 2.3 minutes
Concept: Mentos Chewing Gum
Related: 98 examples / 75 photos
Segment: Neutral, 12-35
Comparison Set: 36 similar articles, including: racy rustic photography, suggestive feminine photography, and bum-baring beauties.