Designer Mike Lavigne created 'Clue,' a menstrual-tracking app without a gender bias in its design layout.
Women are constantly inundated by overtly gendered products, services and advertising. It almost seems as though if a product is geared towards women, it needs to be pink and sparkly. Needless to say, this shameless, exaggerated and stereotypical portrayal of femininity is tiresome, not to mention alienating, for some women.
Clue doesn't subscribe to these gender ideals, featuring nary a rosy pixel in its layout. Lavigne explains, "If the goal is to quickly provide real, helpful information to our users in a positive way, we can't do that if we're hiding behind euphemisms or stereotypes about femininity and sex, in both content and design."
Stats for Gender-Neutral Menstrual Apps
Trending: Older & Chilly
Research: 879 clicks in 77 w
Interest: 0.5 minutes
Related: 81 examples / 62 photos
Segment: Females, 12-55
Comparison Set: 30 similar articles, including: interactive question-answering apps, shape-shifting cellphones, and roommate privacy alert apps.
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