Cadbury's Memory Bar Boxes Help People Living with Dementia
Laura McQuarrie — May 16, 2024 — Lifestyle
References: cadbury & alzheimersresearchuk.org
In partnership with Alzheimer’s Research UK, Cadbury is sending out thousands of special Memory Bar Boxes featuring six limited-edition retro Dairy Milk bars. These bars were specifically created to support people living with dementia because they help facilitate stimulating conversations and support memory activities.
Over the years, Cadbury has received requests from families and care homes for old Cadbury wrappers that could be used to spark memories and inspire nostalgia, especially as part of Reminiscence Therapy. Now, the chocolate brand is answering the call to revive classic packaging designs for its iconic Cadbury Dairy Milk bar.
People can apply online to share a box of Cadbury Memory Bars to someone living with dementia or download iconic wrappers and advert designs from the archives.
Over the years, Cadbury has received requests from families and care homes for old Cadbury wrappers that could be used to spark memories and inspire nostalgia, especially as part of Reminiscence Therapy. Now, the chocolate brand is answering the call to revive classic packaging designs for its iconic Cadbury Dairy Milk bar.
People can apply online to share a box of Cadbury Memory Bars to someone living with dementia or download iconic wrappers and advert designs from the archives.
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