Misplaced Body Parts as Advertising Edit
The Mebucaine Throat Campaign

Misplaced body parts always freak me out. It all started with Madonna’s Bedtime Story music video which had her eye as a mouth and vice versa. 

The new freaky campaign for Mebucaine places an open mouth on your throat/neck to illustrate how you can open your throat with their sore throat medicine. I guess it makes more sense than Madonna’s eyes and mouth, but freaks me out nontheless.

Nice photography and retouching by Barbara Haemmig for Saatchi & Saatchi Simko ad agency in Geneva, Switzerland. Creative direction by Olivier Girard & Jean-François Fournon, art direction by Julien de Preux.