The Mebucaine Throat Campaign

Misplaced body parts always freak me out. It all started with Madonna’s Bedtime Story music video which had her eye as a mouth and vice versa. 

The new freaky campaign for Mebucaine places an open mouth on your throat/neck to illustrate how you can open your throat with their sore throat medicine. I guess it makes more sense than Madonna’s eyes and mouth, but freaks me out nontheless.

Nice photography and retouching by Barbara Haemmig for Saatchi & Saatchi Simko ad agency in Geneva, Switzerland. Creative direction by Olivier Girard & Jean-François Fournon, art direction by Julien de Preux.