The Mebucaine Throat Campaign

By: Ayman - Published: Apr 27, 2008 • References: adsoftheworld
Misplaced body parts always freak me out. It all started with Madonna's Bedtime Story music video which had her eye as a mouth and vice versa.

The new freaky campaign for Mebucaine places an open mouth on your throat/neck to illustrate how you can open your throat with their sore throat medicine. I guess it makes more sense than Madonna's eyes and mouth, but freaks me out nontheless.

Nice photography and retouching by Barbara Haemmig for Saatchi & Saatchi Simko ad agency in Geneva, Switzerland. Creative direction by Olivier Girard & Jean-François Fournon, art direction by Julien de Preux. Stats for Misplaced Body Parts as Advertising Trending: Older & Mild
Research: 6,229 clicks in 417 w
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Concept: Misplaced Body Parts As Advertising
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Segment: Neutral, 18-35
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